Do you own a business that works with other businesses or do you own a business that simply works with clients? If you do, then you’re in the right place. Also, there’s a good chance that you have seen those super boring blog posts that most B2B companies post. They’re dull and won’t keep the attention of your customers for long. While they are super informative, they may be trying too hard which can be detrimental to you and your business.
Here are some tips on how to make sure that your blogs are bringing in the right type of customers.
Search engine optimization is important because it will allow people to see who you are and what you do. It is more important, though, to make sure that you have the right SEO for your business.
Is your site optimized in a smart way? Is it stuffed with keywords? Is it helping your business?
Believe it or not, your visitors (potential customers) will probably notice that you are using keywords too much and that you are just trying to get seen on the search engines. Even if they don’t know why you have tons of keywords stuffed into your posts, they’re going to be a little suspicious because these posts look weird and read awkwardly.
The first step is to make sure that you are using SEO the right way if at all. Trends are showing that SEO may be worthless in the next few years so you should probably just focus on writing quality content. Let SEO fall lower on your priority list.
Focus on Your Audience
Think of your sales pitch to your customers that you offer in your brick and mortar business. You should be doing the same thing with your website. Pitch to your potential clients just like they were in front of you except do it with your blog.
There are quite a few facets that go into a good blog, and you should make sure that you have the perfect balance of entertainment and information. Your visitors will stay longer, your bounce rate will be lower, and your conversions will skyrocket.
Finding the right balance between the two is important, but it is also very tricky.
No News, Thanks
No news is good news especially when it comes to your blog. As tempting as it may be, don’t stuff your blog with information on the business.
For example, if you win a huge award at a conference or with a national organization, don’t write an entire post on it. Chances are, your customers don’t care to read all of that.
What they do care about is seeing the award. Post a quick picture of your company accepting the award or use an official seal somewhere on your site (perhaps you need an “awards” page, you little go-getter). Now, use the time that you just saved to put a phenomenal blog post about why people need your services.
Draw Customers In
The point of your blog is to bring customers in. Whether that means that they come to visit your store or they click through to a conversion page on your site depends on what the goals you have for them.
You can dictate these goals with your call to action. Suggest that they visit your online store and look at your options. You can also give them a phone number to set up an appointment. This is used just like you would “close” on a sale in a traditional store. Use it.
For a free estimate on how your B2B blog can bring in new customers, send me a message!