5 Tips for Your Site
Even if you don’t have a website, you can benefit from the tips that are included in this handy list. It is a good idea to know these tips because they will help you to get the information that you need and will make it easier for you to figure out the right way to start your site.
While I can’t start your website for you, I can give you the content that you need for your site. This is why working with a copywriter is so great: even if you don’t have a website, you can get valuable content that you will be able to use on your site when you do get one.
Now, if you do have a website already, start implementing these tips right now to make sure that you are really getting the most out of your site.
Have a Blog
Good businesses have websites. Great businesses have blogs.
If your site doesn’t have a blog, you aren’t making the best connection that you can with your customers.
Even if you don’t plan on highlighting your blog or making it the biggest part of your site, you should still have one for two reasons:
- Customer engagement
When customers come to your site, they want to see that it is active and that it is always working in the right way. This is a great thing that you can do to encourage more visitors. Having a blog will allow you the chance to be able to make that connection.
If you want to have the most optimized site possible, you will need to have a blog. This is where the majority of your content will be and you can certainly get more hits on your site just from having that blog on there!
What is the point of a website if you don’t update it on a regular basis? You need to have the most up to date content and keep track of it on a regular basis. A good rule of thumb is to update your website, at least, once per week.
You can add blog posts, put pertinent information in or simply check the validity of everything on your site but make sure that you are always going to be able to update it on a regular basis.
Contact Info Always
How are customers going to contact you when they are on your site?
You need to have your contact information on the website so that you can get those conversions. This means that you need to make sure that customers are clicking through and trying to get in touch with you.
Most websites will have a contact page. This is great but you need more.
At the bottom of every page, there should be a way to contact you. Whether it is your phone number or an email address, this is the first place that customers will look for contact information.
You should also make sure that you have some way to contact you in every single blog post.
Use a Webmaster
A webmaster is the person who is in control of your website. You really only need one person to do this job but you should make sure that they know what they are doing.
You don’t necessarily need to have an expert or even a professional but designate the job to one person (even if that person is yourself). Making sure that one person manages the site is going to help keep it as uniform as possible. Customers will appreciate this uniformity and will see it as professionalism.
Share Your Site
Don’t be afraid to share your site! You should always be letting people what you do and who you are. You never know who is going to use your business or who is going to be looking for a business just like yours. Share it on social media every chance you get.
Even if you are just getting started with your site, share it! There is a chance that someone who designs websites will see it and will want to help you out!
Do you love these tips? Contact me and I’ll give you a few more!